Case Paper’s substrates comprised part of a display that won Silver and Bronze awards in the Temporary Signage Division of the Point of Purchase Advertising International (POPAI) 2014 awards competition.
Case Paper worked with the design team of a major brand to create a window display through the use of unique, creative elements, including Sonata silver and rainbow board. Part of the task was to incorporate the artistic story being told with the new product while driving sales and bringing shoppers into the store.
Entries were judged in a two-round process by teams of in-store marketing professionals representing brands, retailers, ad agencies, and producers/suppliers. Each round focused on design, innovation, interactivity, and the proven ability to lift sales.
“The success of the joint efforts between Case Paper and the customer was evident,” said Simon Schaffer, CMO, “by not only an increase in same store sales but also from the positive in-store responses to the product line.”