Glorious, glamorous, glitzy—and no, we’re not talking about Lady Gaga circa 2008, we’re talking about Alta™ Gloss, circa today. And with a smooth surface that screams “star power”—this paper, too, may win a Grammy down the line.

This paper is like shirtless Fabio on the cover of a romance novel—strong, smooth and suave. In fact, Alta™ Dull is the dreamiest, dottiest, and most durable paper to print all your swoon-worthy romance designs on.


Caliper* Brightness (GE)
80# 7.7 90
100# 9.6 90
111# 11.2 90


* Made to Basis Weight + / – 5%

To get the full specs, download our spec sheet above.


Caliper* Brightness (GE)
60# 2.7 90
70# 2.95 90
80# 3.8 90
100# 4.7 90




Caliper* Brightness (GE)
80# 8.4 90
100# 10.6 90
111# 11.8 90


* Made to Basis Weight + / – 5%

To get the full specs, download our spec sheet above.


Caliper* Brightness (GE)
60# 2.9 90
70# 3.4 90
80# 4.2 90
100# 5.3 90


Available Locations

Philadelphia*, PA

499 East Tioga Street

Philadelphia, PA 19134

(215) 634-6500

Chicago*, IL

900 West 45th Street

Chicago, IL 60609

(773) 927-4151

Los Angeles*, CA

9168 Hermosa Avenue

Rancho Cucamonga, CA 91730

(909) 476-1500

Miami*, FL

3333 N.W. 116th Street

Miami, FL 33167

(305) 681-2273

High Point*, NC

2018 Brevard Road

High Point, NC 27263

(336) 887-2651

Whether Gloss or Dull, Alta is Gorgeous and Durable Paper

When you want durable paper that looks good from all angles, you want Alta. Looking for a shine that could make the sun jealous? Alta Gloss has got you. Want a dull finish that’s never boring? You guessed it, Alta Dull is all over that. This coated paper brings that shine (or lack thereof) to give your project the exact look you want. Alta your perception of what’s possible from coated paper and get your questions answered below.

Frequently Asked Questions about Our Coated, Durable Paper with Gloss or Dull Finish, Alta

1. What is Alta’s specialty?

Alta is the coated paper with a smooth, coated finish and strength to stand up to folding beautifully. It has a brightness of 91, so your graphics will pop! Whether you want a gloss or a dull finish, Alta gives your projects the high-quality finish they deserve.

2. Should I go with coated paper or uncoated paper?

It’s all about the purpose of your particular printing project plans. If you’re planning to print something that’s very text-heavy, like a novel, or something people will write on after it’s printed, like a journal, then uncoated paper is usually the top choice. The high ink absorption makes it perfect for readability, and the uncoated surface is usually easier to write on.

Coated paper, on the other hand, often allows for clearer, brighter imagery due to its lower ink absorption. Additionally, Alta’s high brightness coated paper makes colors more vibrant. While Alta is an excellent coated paper, we do offer a wide range of other options, both coated and uncoated. Check out all of our products if you need anything else.

3. What kinds of projects are a good fit for Alta?

So, what are the kinds of projects where Alta excels? For highly visual brochures, it’s a great choice! From stunning imagery in catalogues, to informative direct mail pieces with clear illustrations, and beyond, Alta’s coating offers incredible image clarity and brightness. It would even work great for preserving treasured memories in things like the pages of a yearbook, though it can’t do anything about your bad high school haircut.

4. Should I choose Alta Gloss or Alta Dull?

Gloss or dull: It’s a question for the ages, more divisive than whether pineapple belongs on pizza. Just kidding, it’s actually very simple! Would you like the pages to be shiny or not-so-shiny? That’s really all there is to it, and whatever you decide, you’re getting the high quality, durable paper that is coated for optimal imagery on your printing project.

5. Do you require a minimum quantity for orders? How much is shipping? How much does Alta cost? Why do hot dogs come in packs of 10 but hot dog buns come in packs of 8?

We’re still wondering about that last one, but for everything else, we’ve got an answer for your questions! Case Paper representatives are always “On the Case” to hunt down any information you need. Contact us today, and we’ll help you find the right products and quantity for your project, get you a quote, and place your order. 

6. Just who is Case Paper, the friendly and helpful sellers of the silky smooth and delightfully durable paper called Alta?

Now we’re blushing! Case Paper is an over eighty-year-old company, with a long track record of providing high-quality paper and paperboard for printers, publishers, packagers, and more! Our coated paper is just one of the types of paper and board we offer. Check out our uncoated paper, our paperboard, and our specialty products for your every need.

Another big part of our personality is the emphasis we place on sustainability. We live by the 3Ps: Planet, People, and Product. 

Planet: Keeping our planet top of mind in all of our operations means that we apply our creativity to find ways to reduce our environmental footprint, including replacing the bulbs in our offices with LEDs, upgrading our warehouse lighting to use motion sensors, and dramatically cutting down on paper trim waste from sheeters. We also sponsor environmental education programs and even plant trees! No matter how much we grow, we’ll never “leaf” sustainability behind.

People: The “People” part of the 3Ps means that we realize our people make us who we are. Case Paper’s people are the ones who go the extra mile for our customers. We make sure that we provide a safe work environment and that our employees are engaged in our organizational culture and the work that we do, making our company better every day.

Product: We do carry a specific collection of sustainable products, but all of our products are touched by the changes we have made to promote sustainability in our facilities. We have also joined organizations to work together for sustainability, because there’s no “I” in tree.  

Now that you know what’s at the core of what we do, we can’t wait to make your acquaintance, answer all your questions, and brighten your day with paper puns. You Alta know by now, we love a good pun!

Want to see samples of Alta paper??

We’ve said it before, and we’ll say it again: When it comes to premium coated paper, Alta has it all. It’s smooth, it’s strong, and it’s bright. It can be glossy, it can be dull, and it can be yours! Order your paper samples today.